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Just in time for the weekend, we've got some reading material for you to think along, help shape the internet search, contribute and participate:
Thinking along: Ever wondered how the ads come about that, once popped up, follow us across devices? Real Time Bidding is the magic word. Behind it are trillions of user data and lots and lots of money.
Shape it: Jobs, jobs, jobs! The Open Search Foundation is looking for reinforcement in the Munich area.
a day, the personal online activities and location of a European Internet user are revealed to thousands of advertisers as part of RTB*.
*Real Time Bidding: Auction of advertising space on the Internet Source: ICCL 2022
Real Time Bidding
3-2-1: Our data, auctioned off in milliseconds
Every time we search or surf the Internet, an auction for our attention takes place behind the scenes. The whole thing lasts milliseconds, is called "Real Time Bidding" (RTB), happens over 178 trillion (!) times a year in the USA and Europe - and is one of the main sources of income for Google & Co.
It is evident that we pay for supposedly free services with our data. But the extent of real time bidding astonishes even experts. The civil rights organization Irish Council for Civil Liberties (ICCL) has now calculated the scope of Real Time Bidding and concludes that it is a "data breach of epic proportions."
What is Real Time Bidding all about? What does it have to do with Internet search and our lives? And what is dangerous about it? We have summarized the most important information for you in an article with further links.